Digital Marketing Specialist

Zagreb, Croatia

This job is not available any more.

Have you always dreamed of working in a dynamic, rapidly growing international software company which will provide you with creative challenges on a daily basis? If you’re a passionate person who loves to expand your knowledge, break barriers, has a creative approach, is an innovative thinker and believes the sky's the limit, we’re waiting for you to land here in our office!

If you live and breathe digital marketing, we want to talk to you. We’re looking for a Digital Marketing Specialist who will be responsible for the strategy, management, implementation, and reporting of Google, Bing and Social Media paid campaigns as well as optimizing all aspects of our site related to improving rankings on search engines for relevant terms.

What you will be doing:

  • Strategizing, developing, executing and analyzing ad programs that communicate a brand story to targeted external audiences on platforms such as Google (Adwords & YouTube), Bing, and social media platforms
  • Daily management of paid digital media campaigns
  • Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other account metrics.
  • Applying appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve desired KPIs, goals, and objectives.
  • Identifying poor performing campaigns, possible causes, and course of corrective action.
  • Working within budgets and seeking methods to improve metrics like cost per click, conversion rates, etc.
  • Optimizing on-site content
  • Building effective links
  • Keeping up to date on industry changes (such as algorithm updates)
  • Collaborating with internal teams to create landing pages and optimize user experience

What we are looking for from you:

  • Proven working experience in digital marketing focusing on B2B markets (at least 2 years of experience)
  • Understanding the digital acquisition ecosystem (Text, Display, Retargeting, Affiliate, Paid Social Channels).
  • Understanding paid campaigns in Google (Adwords & YouTube), Bing, Facebook & Instagram, LinkedIn, Twitter and other media buying platforms.
  • Experience in developing, deploying, managing and reporting text ads, display, and retargeting ads.
  • A passion to learn and develop professionally
  • English, native level - speaking and writing

Bonus Points:

  • Experience with SaaS marketing
  • Experience marketing to foreign audiences, specifically the United States

What we offer:

  • Top salaries and bonuses
  • Opportunities for career growth and advancement
  • Conference attending opportunities
  • Collaboration with our team in the USA
  • Profit sharing
  • Choice of work equipment
  • Paid gym membership
  • Paid transportation to work within Zagreb city limits
  • Free lunch on Fridays
  • Team building events

Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, you should really keep on reading and apply!

We believe in teamwork but more importantly, we believe that without a fun work atmosphere, you can’t achieve great business results. While working on challenging projects, we love to relax in-between the tasks, dare a coworker for a ping-pong game, peek at other departments or simply enjoy a lunch together. Even though the company is based in the United States, our European headquarters in Zagreb has embraced the same company culture of ‘’work hard, play hard’’.

Being the leading innovator of video email services from its beginning, Covideo is specializing in developing streaming video software. That’s why we’ve decided to expand our marketing team with a digital marketing specialist. If you’re a fast learner and are eager to develop your skill set, we’re offering you an opportunity of constant improvement with just a right amount of humor. Also, if the word “problem” doesn’t exist in your dictionary and you prefer to see every obstacle as a challenge, don’t miss out on the opportunity to join us!